Electric adj. 1. pertaining to, derived from, produced by or involving electricity. 2. SENSEI's infectious exuberance. Kinetic. The dynamism of creativity, an office filled with buzzing brains and fervent spirit. Leaving a brainstorming session feeling invigorated, vibrant, ready to take on the project, ready to take on the world. 3. electrifying; thrilling; exciting; stirring.
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	Have you noticed how many agencies have globes somewhere in their literature? It's a common theme. Look around at SENSEI. No globes. We don't believe in communication that goes around and around (and around) on the same axis.
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	Instead, we're a communications tsunami. We're an artful tidal wave of thought and motion that gains its strength from the immense base beneath us. We are using our considerable force -- the experience we have, the connections we've created, the creativity we've continued to foster -- to create a momentous swell, to make a resounding impact.
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	Contrary to popular belief, tsunamis rarely break on land; instead, they flood it through tremendous tidal shifts. That is our communications metaphor. It's a force to reckon with. Only in our case, nobody gets hurt.
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