"SENSEI convenes a really good key opinion leader forum. They get the top people in the field to talk with us and share their knowledge. They are phenomenal at that." "They are different -- they see their jobs as bigger and more holistic than most PR firms." "If I have a medically oriented strategy where I need help with leveraging key opinion leaders, identifying the right contact people, then mobilizing that into a consumer message, SENSEI's the only one I would go to." "SENSEI knows how to do things a lot of people don't even know are important." "Susan is a high integrity, valuable counselor."

"Susan told me what she was going to do and I said, ‘you're hired.'" "What makes Susan so good at what she does? First, she really understands HIV, really cares about it. Because of that, she's much more involved. Secondly, she's not superficial. She understands and probes in a very deep and analytical way. Thirdly, she's a brilliant strategist. She really knows how to move the issues forward. Fourth, she knows so many key people. So I guess it's a combination of passion, thoughtfulness and strategy." "We wanted SENSEI to advise us on strategy. I wanted to tap into their experience, analytic qualities and relationships. More like professional consultation than anything else -- we're really buying their brain power." "Ancient Sage. That's my attraction to working with Susan."

"I wanted to develop a partnership with people who knew and had experience with marketing and publicity. I knew SENSEI were masters at strategic campaign planning. They provided us with key campaign fundraising and development strategies, thought-leaders and media coverage to help drive the issue and public awareness of it." "The relationship with SENSEI was much deeper and more strategic than I expected." "Working with SENSEI took our public health work to a new dimension." "They're peppy, challenging, fun, exasperating, smart, committed and willing to work really hard."

"I had worked with Susan Wolfson previously while she was running another agency and experienced first-hand her strategic insight, creativity, networking and relationship building abilities in the healthcare arena." "Susan's team proved to be adept at working with professional organizations and advisory boards, leveraging the learning and relationships in the public relations arena." "What is unique is SENSEI's ability to embrace an area or topic and become part of the landscape of that area or topic through relationships, knowledge management and information dissemination." "SENSEI's partnering with clients, professional and consumer organizations, as well as its intimate knowledge of healthcare, makes it an agency that stands out beyond the rest." "'Strategic thinking' experiences stand out overall. The value of working with SENSEI is the time spent talking strategy up front, because there is such a deep understanding of the markets they play in. They gain their knowledge from the inside out by having strong relationships with the biggest players in any given arena and tapping into them on an ongoing basis to stay ahead of the curve and not just when they need them for a given event or program." "With SENSEI, delivering on 'health communications' goes way beyond the typical 'PR Plan'. It's an ongoing concern and immersion in a given healthcare arena with a real presence among its thought leaders, passion for the cause, and contribution to the practitioners and patients that comes in working with clients." "I would recommend SENSEI to a friend or colleague in need of a breakthrough opportunity and impact with new and existing businesses, leveraging science and communications." "My only other comment is that I just love Susan Wolfson!"

"What makes SENSEI different from other PR firms is that they become an extension of the business. They have a unique ability to understand not only the product, but the market it is intended to serve. With SENSEI, there is never a problem to get a straight answer... it might not be what you want to hear, but it will be well analyzed by a group of very bright professionals. Working with SENSEI, gives direct access to Susan Wolfson which is key."